Google Universal Analytics Is Going Away

What You Need to Know

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Google Analytics 4 Set Up

Since 2005, Google Analytics has been the gold standard for tracking website and marketing performance. While over the years, Google has made additions and improvements to the platform, it announced last week that it will be making a removal: On 1, July 2023, one of its most common instances of Google Analytics (Universal Analytics) will be going away.

Now I’ll admit that even though I use Google Analytics every day, I wasn’t sure what any of this meant. Do we use Universal Analytics? What exactly is a “property”? How does Analytics 360 fit into this picture? Assuming I’m not alone in my confusion, I dove in to find out and that’s what I’m sharing today.

Download the guide and find out:

  • What’s changing, why, and when
  • How to tell if your account will be affected
  • What you need to do

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“Andrew was very helpful, informative and accommodating in the redesign of our new website. Working with him was a pleasure, and nothing was too much to ask, or too difficult for him to handle. We had a vision in our mind of what we wanted our site to look like and Andrew helped us bring that vision to light. We are grateful for all his hard work and highly recommend his services to anyone looking to build or redesign a new website.”

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