How do you do this?
If you are employing social media as a marketing tool, you should be measuring the results of your work. Although social media is often gratis, your time and endeavours are not. As a consequence, any social media program should calculate the value of its investment.
There are many areas to appraise that is more qualitative than quantitative, but here is a straightforward Social Media Measurement Matrix designed to accommodate side-by-side comparison of social media accounts as well as force overtime.
This matrix enables easy reporting from multiple sources and/or accounts for one company. This matrix is not all-embracing but can be expanded upon. Neither does it take into consideration the quality of engagement. This is only meant to be a simple tool to satisfy the numbers guys in your organisation and to track performance across platforms over time.
I hope this helps.
Download file: Social Media Measurement Matrix.zip